Digital Southerly coastal campaign concept: large white motor superyacht on navy water beside sandstone headland.

Southerly Club

From the deck
to the shore.

Discover the collection

AI-generated superyacht campaign concept.

Sunset Terrace Tee

Blue pencil stripe shirt

Sand drawcord shorts

Yacht graphic hoodie

Cream contrast collar knit polo

Navy pleated trousers

Sailing panorama knit

Cream navy script cap

Jetty afternoon graphic tee

Cream camp shirt

Sailboat stripe swim shorts

Sky cord bracelet

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Product images are AI-generated pre-production design previews.

AI-generated campaign concept: navy Open Water wordmark tee on a white yacht deck, viewed from behind. Garment fit unconfirmed.

AI-generated campaign concept. Garment details and fit are unconfirmed.

Tees

Graphic prints, club lettering and coastal illustrations.

Explore tees

Open water wordmark tee

Jetty afternoon graphic tee

Sailboat wordmark tee

Sunshine Wordmark Tee

Product images are AI-generated design previews.

AI-generated campaign concept: two adult models in cream and pale blue shirts on a yacht deck. Garment fit unconfirmed.

AI-generated campaign concept. Garment details and fit are unconfirmed.

Ashore

Shirts and trousers for a dressier coastal wardrobe.

Explore shirts

Cream camp shirt

Blue pencil stripe shirt

Navy pleated trousers

Cream straight trousers

Product images are AI-generated design previews.

Campaign concept: man wearing a white citrus graphic tee beside a mint car and lemon tree. Garment details and fit are unconfirmed.

AI-generated campaign concept. Garment details and fit are unconfirmed.

Off duty

Tees, swim shorts and finishing details for a day out.

Explore the wardrobe

Oyster platter graphic tee

Navy tonal pattern swim shorts

Cream navy script cap

Navy drawcord shorts

Product images are AI-generated design previews.

AI-generated campaign concept: an adult model in the navy Club hoodie on a white yacht deck. Garment fit unconfirmed.

AI-generated campaign concept. Garment details and fit are unconfirmed.

Layers

Hoodies and knitwear in navy, cream and grey.

Explore layers

Navy club hoodie

Grey knitted zip hoodie

Cream rib crew

Navy sailing cap

Product images are AI-generated design previews.

Outfits

Three combinations. Choose each piece in your own size.

01

On deck

Fine blue stripes, navy swim shorts and a cream cap.

Shop this outfit

Choose an option, then add the piece to your bag.

02

After the swim

A harbour illustration, patterned shorts and a navy cap.

Shop this outfit

Choose an option, then add the piece to your bag.

03

Stay for the evening

A cream shirt, navy trousers and a sailing cap.

Shop this outfit
  • Southerly Club Cream camp shirt, front design preview
    Cream camp shirt
    $139.00
  • Southerly Club Navy pleated trousers, front design preview
    Navy pleated trousers
    $149.00
  • Southerly Club Navy sailing cap, front design preview
    Navy sailing cap
    $69.00

Choose an option, then add the piece to your bag.

AI-generated campaign styling and product design previews. Campaign garments may differ from the listed designs.

Digital campaign concept: Southerly Club striped shirt and cream tee campaign with two adult models on a white motor superyacht. Garment details and fit unconfirmed.

Good company.

A striped shirt. A cream tee. An afternoon on deck.

Explore the shirts and tees behind the Southerly wardrobe, from the deck to the shore.

Explore shirts

AI-generated campaign concept. Garment details and fit are unconfirmed.

Southerly

Southerly Club is shaped by the Australian coast: blue water, sunlit decks and the familiar details of a harbour afternoon.

Our illustrations follow that world, from coiled rope and boat ladders to sailing charts. Navy, blue, grey and white carry the same story through the wardrobe.

Read our story

By the water

AI-generated Southerly campaign concepts. See individual products for design previews; garment details and fit are unconfirmed.