AI-generated sailing campaign concept: white yacht on deep blue water.

Our story

Drawn to
the coast.

Southerly Club takes its cues from the Australian coast. Open water, easy afternoons and the colours that stay with you.

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Quietly coastal

Blue. Grey.
Salt-white.

A clothing direction shaped by fine stripes, coastal artwork and easy layers. From the deck to the shore.

AI-generated campaign concept: silver yacht fittings, rope and blue-striped towel on deck.

A closer look

The details
set the tone.

White sails. Blue water. Silver fittings. The details of life on the coast guide the mood of the collection.

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