AI-generated coastal campaign concept: white motor yacht at anchor.

The club

Good company.
Open water.

A white hull on blue water. A deck warmed by the sun. The kind of afternoon you never want to call early.

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Life along the coast

Along for the day.

The club is the spirit behind Southerly: time on the water, familiar company and a wardrobe drawn from the coast.

The coastal wardrobe

Along for the day.

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Pre-production clothing concept: Southerly Summer Shirt 008.

Shirts
Pre-production clothing concept: Southerly Essential Tee 045.

Tees
Pre-production clothing concept: Southerly Brushed Crew Knit 003.

Knitwear
Pre-production clothing concept: Southerly Swim Short 007.

Swim Shorts

Clothing shown as pre-production design concepts. Campaign imagery is AI-generated.